If you’re looking to improve your visibility in search engines, or outsource your SEO to an agency, you’ll probably be bombarded with a lot of terminology, jargon and buzzwords that can be confusing.
To help you understand the language of SEO, we’ve picked the top 12 SEO terms and briefly explained what they mean.
Nibbler is a tool for testing websites against a range of criteria. It will give your website a score out of 10 depending on how popular, well built and accessible your site is. Sites which do better at these tests will get a higher score, and the top 100 sites will appear on the “top sites” list.
If you use any automated tools to test your website (Nibbler, SiteRay, W3C validator etc), many of them will pick up errors if you haven’t specified any “ALT text” on your images. “ALT text” is an attribute which should be added to any visual item on your web page. It’s mainly used on images to provide a text alternative to the graphical image, as not everyone can view an image. Providing an alternative allows all users to access the same information, whether they can see an image or not.
Search engines change their behaviour constantly, and it is always kept secret, so the best answer anyone can give involves a degree of research and guesswork. SEO researchers constantly try different strategies and notice successful patterns in what does or doesn’t work, as do we.
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