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Clownshoes: adj. – seeming ridiculous, completely out of place or proportion; utterly impractical.
It was impossible to research the new cookie law without developing a thorough hatred of it.
My original idea was to write two articles, arguing in favour and against the law. But as the hours passed I simply couldn’t abuse enough substances to make me say anything kinder than “well, at least they meant well”.
So screw it. Let’s give ‘em both barrels.
The Content Score in our enterprise-level website testing tool SiteRay is a summary of the quality of content on a website – from its text to its imagery and metadata.
Content is your website’s most crucial asset. It’s everything. And so it needs to be useful or interesting, up to date, well-written and well-designed.
We know it can be hard to keep on top of all of these aspects, particularly if your site is large and if you have many contributors or editors. So the Content Score gives you a way of quickly checking which areas of your website need some attention, and which are good enough to be left alone for a while.
In part 1 of this challenge, we revealed how our three challengers are each using different on-page SEO tactics, to try to get their website ranking the highest in Google within 30 days for the search term “frictionless owls”.
So far, David is appearing top with his website frictionlessowls.com using keyword rich content copied and pasted from other websites (boo!).
Ali’s close behind with her site frictionlessowls.co.uk using unique, newly written content about a fictional rockband The Frictionless Owls.
Oliver is using a script to create spammy pages with automatically generated content, but isn’t yet ranked on Google.
There are millions of articles, ebooks and training courses out there that claim to tell you how to do SEO. As web people, we of course read many of these in an effort to keep on top of the latest techniques and to understand the most recent changes to search engine algorithms. But as naturally curious people, we couldn’t help feeling that we wanted to test these theories out ourselves a bit more scientifically, and see the outcomes with our own eyes.
So we pitted three of our best web experts against each other in a challenge to test their SEO skills and knowledge. The challenge was…
Who can get their website to rank highest in Google for a specific keyword.
But there was a catch. They weren’t allowed to create any links to the websites they created, so the only type of SEO they could use was on-page.
We’ve just put together a video which explains the laughable new EU cookie law in two and a half minutes.