Ever since we heard of the new EU cookie law, it’s been surrounded by confusion. The latest guidance released by the ICO in December is supposed to clarify things, but we’re finding that it’s still unclear what we have to do in some cases. Continue reading
Got a product or service to advertise that can’t be photographed? Are your workforce just not pretty enough? Then you should use stock photography!
Or should you? In my last article I highlighted the dangers of using stock photography when I saw a photo I’d uploaded to a client’s website on TV. I’ve had to search stock photography websites many times for clients, and I’ve seen the same faces popping up time and time again all over the place (and all over the world in some cases!): on websites, billboards, posters, leaflets and packaging designs.
So I’ve compiled a list of photos I see everywhere. Maybe you’ve seen these too? Maybe you’ve even used them in your own projects (if so, I apologise now for what follows, but you might want to choose some new images!). Continue reading
As a freelance copywriter, I pride myself on being able to spot a typo at 20 yards.
This can be both a real asset and a curse. Training your mind to notice errors in spelling, grammar and so on, is a bit like opening Pandora’s Box, or taking the red pill in the film The Matrix.
Typos jump out at you from everywhere – from shop signs, menus, TV ads – until you begin to wish you could go back and take the blue pill; erase what you know just to have a quiet life.
On the plus side, I thought it might make for an amusing blog post – here are 15 of the most unbelievable I’ve come across. Continue reading
The Content Score in our enterprise-level website testing tool SiteRay is a summary of the quality of content on a website – from its text to its imagery and metadata.
Content is your website’s most crucial asset. It’s everything. And so it needs to be useful or interesting, up to date, well-written and well-designed.
We know it can be hard to keep on top of all of these aspects, particularly if your site is large and if you have many contributors or editors. So the Content Score gives you a way of quickly checking which areas of your website need some attention, and which are good enough to be left alone for a while.
We’ve just put together a video which explains the laughable new EU cookie law in two and a half minutes.
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