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Facebook recently changed the way that fan pages work. If you’re not already using a Facebook page for your company, you might want to read our earlier article first: Using a Facebook fan page to promote your business.
Facebook say that the changes will ‘help you manage communication, express yourself, and increase engagement’ but if you’re an administrator for a Facebook page, what exactly does that mean?
A key part of web marketing and website management, is controlling how your website appears in search engine results. It’s a fallacy that writing meta description and keywords for each page of your website will boost your rating in search engines. This used to be the case, but nowadays search engines use far more sophisticated methods to rank your page and meta keywords and description aren’t even considered. But the meta description is still important, as it allows you to control the text written in your site’s snippet on the SERP. So you should approach your meta description with the same thought and care as if it were an advert in a glossy magazine. Afterall, it needs to persuade people to click through to your site.
The marketing score in SiteBeam is a summary of how well marketed a website is online. It gives you valuable insight into how easily people can find the site, and whether you’re missing opportunities to gain more web traffic.
So if you work in digital marketing or SEO, this is the score you’ll be most obsessed with.
As a new year starts, we look at the buzzwords that we think you’ll need to know in 2011. You’ll probably know some of the buzzwords listed below as they’ve been around for a while, but we think they’ll become increasingly important in 2011. There are also a few new ones as the shape of the internet changes and we start to focus even more on things like social media and portable mobile devices.
Websites are now a major part of our lives. We’ve become used to doing shopping online, socialising with our friends online, planning events, booking holidays, and doing business. We can do all of these things from the comfort of our own home, or when we’re out and about using mobile devices. This makes websites extremely accessible.