Website marketing

How to make your website more popular

Psycic fair cancelled due to unforseen circumstancesAs a freelance copywriter, I pride myself on being able to spot a typo at 20 yards.

This can be both a real asset and a curse. Training your mind to notice errors in spelling, grammar and so on, is a bit like opening Pandora’s Box, or taking the red pill in the film The Matrix.

Typos jump out at you from everywhere – from shop signs, menus, TV ads – until you begin to wish you could go back and take the blue pill; erase what you know just to have a quiet life.

On the plus side, I thought it might make for an amusing blog post – here are 15 of the most unbelievable I’ve come across. Continue reading

Posted in Fun Stuff, Website management, Website marketing | 4 Comments

We’ve just put together a video which explains the laughable new EU cookie law in two and a half minutes.


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Posted in Fun Stuff, News and Events, Website management, Website marketing | 15 Comments

SEO and other SEO related words
If you’re looking to improve your visibility in search engines, or outsource your SEO to an agency, you’ll probably be bombarded with a lot of terminology, jargon and buzzwords that can be confusing.

To help you understand the language of SEO, we’ve picked the top 12 SEO terms and briefly explained what they mean.

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Posted in SEO, Website marketing | 3 Comments

Exit and Entrance signs

Image by Subliculous

What is bounce rate?

The bounce rate is the percentage of visitors who leave your site after viewing only one page.

People can bounce away from your site by:

  • clicking on an external link to a different website
  • clicking the ‘back’ button to leave the website
  • closing the browser or tab
  • typing in a new URL.

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Posted in Website management, Website marketing | 1 Comment

Marketing Score report screen in WebScanAs a WSI IC, we’re guessing that the marketing score is the one you’ll care most about. This score in WebScan is a summary of how well marketed a website is online.  So it gives you a great insight into how easily people can find the site, and whether you’re missing opportunities to gain more traffic.

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Posted in Website marketing, Website testing, WSI Webscan | Leave a comment