For most copywriters these days, an understanding of Search Engine Optimisation is fundamental.
Content continues to be king, providing keyword rich copy for search engines to spider and index, as well as drawing visitors to your site to consume and share your information (if you do it well.)
And therein lies the problem. I often wrestle with this dilemma: am I writing for the man or the machine? The human visitor to the website or the search engine? Continue reading
We launched the new version of SiteBeam last month – our tool that helps you sell and build better websites - and we’ve had some great feedback and comments from our customers. What we wanted to do in this article is give you a simple guide on how to test a website in SiteBeam, so you can see how easy it is.
Once you’ve read through this, sign up for our free trial and test a website for yourself.
After logging into SiteBeam for the first time, the first screen you’ll see asks you for the address of a website. Continue reading
As pay per click has become a more and more competitive marketplace and companies have cottoned on to the fact that it’s worth investing in SEO as a longer-term marketing strategy, a lot of companies have been making a lot of money out of SEO. But as search engines algorithms change so frequently – especially Google’s – you need to make sure your SEO company’s not giving you out of date, or bogus advice that will waste your money and your time.
You might have seen our SEO challenge last month, where three of Silktide’s intrepid developers battled to get their website the highest in Google’s rankings for the obscure term: ‘frictionless owls’
Here’s the order they came when we finished the challenge:
There are so many factors that affect the order of rankings, so we decided to continue testing.
In part 1 of this challenge, we revealed how our three challengers are each using different on-page SEO tactics, to try to get their website ranking the highest in Google within 30 days for the search term “frictionless owls”.
So far, David is appearing top with his website frictionlessowls.com using keyword rich content copied and pasted from other websites (boo!).
Ali’s close behind with her site frictionlessowls.co.uk using unique, newly written content about a fictional rockband The Frictionless Owls.
Oliver is using a script to create spammy pages with automatically generated content, but isn’t yet ranked on Google.
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