The cookie law is dead, you’re welcome

Last week we laid down a bitter ultimatum to the guardians of the cookie law: Go Ahead And Sue Us.

We stripped our sites bare of cookie warnings and begged them to do their worst. Little did we realise what would follow.

Within 24 hours our campaign was featured by the BBC, Hacker News, The RegisterPC Pro, Econsultancy, The Inquirer, Computer Business ReviewOut-LawTechWeekEurope and more, accumulating over 5,000 Tweets and Likes.

Finally – the government (specifically, the ICO) responded to the media firestorm, by – um – tweeting. Brace yourselves:

Yup. You read that right.

So what does this mean?

Clearly the average website has little to fear from the law right now.

We quite literally begged people to complain about us; drawing the direct attention of the ICO and national media. And we got a gentle “well done”.

Now to be fair, more is being said. “They’re the 1st steps on road to compliance” alludes to greater demands still to follow, or at least covers their ass. But they tacitly seem to accept that a privacy policy is enough to comply for now.

Responding to the media, the ICO commented further:

Individuals can raise their concerns about how organisations have implemented the cookies legislation through our website, and we’ll look at the content of every website reported to us. The nocookielaw website will feature in that review, and we’ll report on our findings in November.

So, looks like we have until November to flee the country.

What should you do?

Right now our advice is to take down your banners and stick with a simple privacy policy. Heck, even Amazon doesn’t go any further than that; and they know all about you and your addiction to 50 Shades of Porn.

In November we will hopefully learn more, but this soft enforcement approach is unlikely to suddenly turn into anything too scary overnight. If we’re found to be doing wrong, I expect we’ll be given notice on what to do about it.

Personally I can’t wait to see what other websites are being vetted if our tiny little company is one of them.

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