Got a product or service to advertise that can’t be photographed? Are your workforce just not pretty enough? Then you should use stock photography!
Or should you? In my last article I highlighted the dangers of using stock photography when I saw a photo I’d uploaded to a client’s website on TV. I’ve had to search stock photography websites many times for clients, and I’ve seen the same faces popping up time and time again all over the place (and all over the world in some cases!): on websites, billboards, posters, leaflets and packaging designs.
So I’ve compiled a list of photos I see everywhere. Maybe you’ve seen these too? Maybe you’ve even used them in your own projects (if so, I apologise now for what follows, but you might want to choose some new images!). Continue reading →